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Ole & Steen introduces a new summer treat – here’s how to get your hands on a free one

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Last updated: May 30, 2025 12:09 pm
amedpost
Published: May 30, 2025
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This summer, Ole & Steen, is turning heads with an all-new creation – the Cinnamon Social Gelato. The beloved Danish bakery has partnered with Italian gelato masters, Badiani, to turn it’s iconic Cinnamon Social into the perfect treat the perfect way to kick off the sunny season. The bakery says customers can expect bites of golden, cinnamon-laced dough layered with rich vanilla custard—essentially everything you love about the Cinnamon Social, but reinvented as a cool and creamy summer dessert.

It can also be served in a multitude of ways, including in a cup, atop a slice of Cinnamon Social, or even tucked into a warm, flaky croissant. For coffee lovers, the ultimate affogato awaits: a perfect scoop of gelato with a double shot of espresso poured on top.

The exclusive flavour is available now for a limited time only, across 14 Ole & Steen bakeries in London and the South East, including hotspots like St James, Greenwich, Notting Hill, Hampstead, and South Kensington.

To make things even more exciting, Ole & Steen are hitting the streets this summer with their Cinnamon Social Gelato Bike. Rotating between central London locations, the gelato bike will serve freshly scooped treats al fresco. Details on the bike’s schedule can be found on Ole & Steen’s app and social media channels.

If that isn’t enticing enough, Ole & Steen are offering a free scoop of Cinnamon Social Gelato to anyone who downloads their app between now and 30th June. The voucher can be redeemed at any participating bakery or at one of the gelato bike pop-ups—while supplies last.

Badiani, is famed for its Florentine Buontalenti gelato and award-winning dark chocolate sorbets, and has lent its expertise to elevate a familiar gelato Ole & Steen fans are familiar with and can indulge in for something a little extra this summer.

Rachael McInnis, Food & Beverage Innovation Manager at Ole & Steen, shared: “We’re incredibly excited to bring together the best of both brands in one indulgent scoop.

“Badiani’s iconic gelato meets the comforting flavours of our beloved Cinnamon Social in a way that feels both nostalgic and completely new. This collaboration is all about celebrating craftsmanship, creativity, and joy – and we can’t wait for our customers to try it.”

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