Passports? Check. Tickets? Check. But after an early start, the last thing most holidaymakers want to worry about is finding a petrol station near the airport to fill up their hire car before catching their flight home. Now, a new concierge service from car hire giant Avis promises to take the hassle out of renting a vehicle, allowing travellers to skip the queues, avoid the rental desk and even forget about filling up the tank.
Avis is bringing its premium Avis First service to London Heathrow and Paris Charles de Gaulle airports, expanding its luxury car hire offering to more than 30 airport and city locations across North America and Europe.
The service aims to make hiring a car one of the most seamless parts of a holiday, removing many of the familiar frustrations of collecting and returning a rental vehicle.
Instead of queueing at a car hire desk after landing, customers are greeted by a dedicated Avis First concierge who delivers their vehicle with the cabin temperature already adjusted for comfort.
The concierge also helps with luggage and connects customers’ phones to the vehicle, allowing them to get straight on the road and the route to the hotel or villa planned out without the usual delays.
And when the holiday comes to an end, travellers can simply leave their vehicle at a designated drop-off point and head straight to the terminal, with no need for a last-minute dash to a petrol station. Customers pay only for the fuel they have used, charged at local pump rates.
First launched in the United States in July 2025, Avis First has since expanded into Europe, with the service introduced at airports including Barcelona, Geneva, Munich, Porto, Rome and Zurich.
Avis says the expansion is part of its ambition to make premium car hire more convenient, giving travellers more time to enjoy their holidays rather than dealing with paperwork, queues and vehicle returns.
“Avis is giving travellers more time to explore Europe by taking away the friction between landing and getting on the road and between returning the car and making a flight,” said Anna Pawlak-Kuliga, President of International at Avis Budget Group.
“We continue to look for opportunities to thoughtfully expand in European markets; offering the differentiated Avis First experience to more travellers around the world.”
