Morrisons has made a major change in 344 of its UK stores for people over the age of 60. The supermarket chain has launched ‘Club 60’, which provides exclusive deals in Morrisons’ Cafes to the over 60s in a bid to help customer’s pensions go further.
Anyone aged 60 and over can now enjoy a small breakfast at any time of the day for just £6, giving Club 60 members a saving of up to £2.50. The small breakfast includes a sausage, bacon, fried egg, hash brown, Heinz Baked Beanz, toast and butter, and any refillable hot drink, all for less than a tenner. Morrisons customers over 60 can also enjoy an Afternoon Meal Deal for just £10, which includes fish and chips, bread and butter, any slice of cake and a hot drink.
The Afternoon Meal Deal is available in Morrisons Cafes every day of the week from 12pm onwards, and will give shoppers savings of up to £3.25.
Morrisons currently operates 344 cafes across the UK so eligible customers up and down the country can take advantage of the bargain deal.
Morrisons says its cafes serve as local hubs in the community and with almost half (49%) of older people admitting to cutting back on meeting friends due to financial pressures, its new Club 60 aims to offer support and provide a social community space with hearty food at affordable prices.
To get access to the Club 60 deals, eligible customers simply need to let a Morrisons Café colleague know that they’re over 60 when buying the new meal offers.
Chris Strong, senior café trader at Morrisons, said: “We know many of our older customers are feeling the financial squeeze – ‘Club 60’ is our way of offering a welcoming space and a good meal at a great price to our customers. It’s a small step that we hope will help to make a difference to the pockets of our customers.”