Morrisons is launching new ‘yellow’ items in UK stores in August to help raise funds for Marie Curie. Hundreds of products sold in Morrisons stores and online will be emblazoned in bright yellow packaging from August 4 to 28 to help raise awareness that a quarter of people in the UK die without receiving the end-of-life care they need.
The designated yellow items, which include products like Innocent orange juice, Pampers nappies and Soreen Malt Load, will appear on supermarket shelves next month, and for every sale Morrisons will donate a percentage to Marie Curie. Select products, including Morrisons food-to-go sandwiches, London Essence Indian Tonic Water and MOJU Ginger Vitality Dosing Bottle Shots will feature a bespoke yellow ‘Every Pack Gives Back’ design, so customers can easily spot items that will make a difference to those in need of end of life care in their local communities.
A selection of products from the range can also be found in the Seasonal Aisle from Monday, August 4.
To celebrate the launch of the Every Pack Gives Back campaign, Morrisons is also painting one in four baskets, trolleys, cafe chairs and parking spaces daffodil yellow to highlight urgent end of life care need.
Alongside the yellow labelled products, Morrisons is also turning its More Card app yellow in August as a reminder that customers can donate their More Card Points to the charity in multiples of 1,000 (£1 value). Each donation made will be converted into a monetary value and transferred to Marie Carie on customer’s behalf.
Marie Curie, the UK’s leading end-of-life charity, provides nursing care and support to people with any illness they’re likely to die from, as well as emotional support for them and their families.
Morrisons customers have already helped to raise £2.6m for Marie Curie since the charity teamed up with the supermarket in November 2024.
David Scott, Corporate Affairs Director at Morrisons, said: “We want to shine a light on the importance of end of life care and so turning one in four of our baskets, trolleys, café chairs and even car parking spaces yellow is a simple but powerful way to start a national conversation about something that affects us all.
“In the coming weeks, Morrisons customers can help raise vital money for Marie Curie by buying a promotional ‘Every Pack Gives Back’ – the brand will then donate a percentage of the sale price to the charity.”
Matthew Reed, Chief Executive at Marie Curie, added: “Far too many people are still dying without the care and support they need. What’s more, we’ve seen demand for our services increase significantly in recent years, with a growing gap between those needing end of life care and those who receive it.
“Through our partnership with Morrisons, we’re aiming to help more local communities and families receive the best end of life care possible, whatever the illness, wherever they are.”