Supermarket giant Morrisons has issued a ‘sincere apology’ to customers after accidentally adding tens of thousands of points to shoppers’ loyalty card to spend in store. Morrisons runs its own loyalty programme called Morrisons More Card, which allows customers to collect points on purchases in store and online and convert them into vouchers to spend in store as well as qualify for special offers and discounts on popular products.
But in emails sent to some customers, a whopping 27,000 extra points, worth roughly £27 to spend in store.
In an email sent to customers on Wednesday, Morrisons apologised for the error and removed the points again.
It said: “We are contacting to inform you that an email sent to you previously, regarding an addition of 27,000 More Points to your balance, was issued due to a technical error.
“Please note that these points have now been removed, and your More Points balance has been updated to correctly reflect your account. We apologise for any confusion or inconvenience this may have caused.
“Once again please accept our sincere apologies. Your Morrisons Team.”
Morrisons says about its More Card: “As a More Card member we want to make sure you’re always getting the best deals. You’ll earn 5 More Points on every product when you scan your card in-store, online, in selected Morrisons Daily stores and Groceries on Amazon. You can also earn points on every litre of fuel you buy and on every pound you spend on EV power charging.
“You’ll receive personalised offers just for you, from money off your next shop to treats we think you’ll love. Find your offers in the Morrisons More App or website or via coupons printed at the checkout.
“Once you reach 5000 points, you can choose either to keep saving your points on your app or convert into Fivers to use in store or online. If you don’t have the app, your Fiver will be printed in store.”
