Morrisons has unveiled a significant update to its More Card loyalty programme, and the alteration brings excellent news for Morrisons Daily shoppers planning to spend £15 or more. The supermarket has launched its fresh ‘Spend-stretch’ offer, accessible to More Card holders when they visit one of the chain’s Morrisons Daily outlets.
Starting from October 8, the retailer has disclosed that customers spending £15 or above on their shopping trip can claim an extra 1,500 More Card points. More Card users can accumulate five points for each item purchased in-store by scanning their card or mobile application.
Upon reaching 5,000 points, shoppers can obtain a Morrisons Fiver voucher to use on subsequent purchases either in-store or online.
The initiative follows the supermarket’s expansion of its More Card loyalty programme to franchise partners during the summer months.
Katharine Challinor, Head of Retail for franchise at Morrisons, commented: “Rolling out More Card in franchise stores is part of our commitment to driving value for our customers, regardless of how they shop with us.
“This exclusive promotion is a significant opportunity for our franchise partners, as well as a celebratory moment for us as the More Card roll-out nears completion in these stores.”
In addition to this shift, Morrisons has also announced plans to introduce over 200 new own brand products, including fresh and premium items, to its franchise stores in the coming five weeks.
This move follows Morrisons’ announcement earlier this month that it would be slashing the prices of hundreds of everyday essential items.
