Renae Smith, founder and director of the Atticism, told Express.co.uk: “From a PR perspective, Meghan Markle’s return to the UK, after previously stating she might never do so, could be seen as a significant move.
“Whether it’s deemed ‘good’ for the Duchess hinges on several factors, including the narrative surrounding her return and how it’s managed both by her team and the media.
“The British public’s reception to Meghan’s return would likely vary widely. Public opinion is influenced by media portrayal, past events, and the reasons cited for her visit.
“A well-managed return focusing on charitable work, family reconciliation, or a positive, unifying event could help improve her standing with the public.
“I think Meghan is quite polarising here in the UK – and she will either garner support or criticism – dependent on how her PR team rolls the whole thing out.”
The expert added: “Ultimately if I had to give it my best prediction – I’d say that the reported comments about ’never setting foot in the UK again’ (whether true or not) can leave a sour taste in the mouth of those who call the UK home… and her backtracking on this will most likely garner negative commentary.”
However, Ms Smith noted there are five things the duchess could do to improve the situation and communicate her return more positively.
She added Meghan needs to focus on transparent communication, positive initiatives, media engagement, personal connections and leveraging social media.
The expert explained: “Clear and open communication about the reasons for her return could help manage public expectations and narrative. This includes addressing any past statements about not returning to the UK in a way that shows growth or changing circumstances.
“Engaging in charitable activities or initiatives that resonate with the British public could highlight her commitment to positive impacts, potentially softening public perception.
“Selective, thoughtful engagement with the media could help shape the narrative around her return. This might include interviews or op-eds that allow her to express her intentions and reconnect with the British audience on her terms.
“Public or private gestures of reconciliation or unity, especially with the Royal Family, could be beneficial. Such actions, if perceived as genuine, might help mend public perception.
“Utilising social media platforms to share her experiences and motivations directly with the public can help bypass traditional media biases, allowing for a more direct connection with her audience.”
