The late Princess of Wales was born on July 1, 1961. She died in a car crash in Paris in 1997, aged 36. The coincidence did not sit well with various of Meghan’s critics, who blasted her for her release.
Now, a PR expert urged the Duchess to pay attention to the “fine line” as it could see her being accused of “exploiting” the late princess’s legacy. Edward Coram-James, CEO of Go Up, told the Express: “Launching a rosé on July 1st, Princess Diana’s birthday, is no accident.
“Meghan’s team surely understands how much emotional significance that date holds, especially for British and global audiences who still hold Diana’s legacy close to heart.
“But there’s also a fine line here. It risks coming off as exploitative. Diana isn’t just a marketing tool, and the British press and public are quick to call out anything that seems like ‘using’ her memory for personal gain, especially from Harry and Meghan, who are already under intense scrutiny for their media moves.”
However, Mr Coram-James said that it’s unlikely this was a planned more, adding: “That said, I’d argue this might be more opportunistic than carefully orchestrated.
“July 1st also marks the start of high summer, prime rosé season, so from a retail perspective, I imagine it makes perfect sense. It likely lines up with production schedules, shipping, and restocking, too.
“Was the Diana connection on their radar? Almost certainly. But was it the main reason for the launch date? Maybe not. It could’ve been a fortunate coincidence they quietly leaned into once they noticed the overlap.”
