Meghan Markle has been warned against “killing her brand” by avoiding one major move on Instagram.
The royal, who made a surprise to Instagram on New Year’s Day, has been told to keep her account active- especially in the lead-up to the release of her new Netflix show, With Love, Meghan.
Speaking to Express.co.uk, Riley Gardiner, who is the founder of No Strings Public Relations, said that, if she were to not post, it would likely “kill her brand”.
She said: “Meghan Markle should absolutely keep her social media presence active in the lead-up to With Love, Meghan. Waiting until March 4 to post would be a mistake.”
Explaining further, she added: “Silence is more of a brand killer than a strategy.
“If she stays quiet for too long, people will get bored, and the headlines will shift elsewhere – no one has the patience for that level of mystery anymore.”
Riley also suggested a recommended time between each new post, adding, “Regular posts are a must – something that keeps her in the conversation without going overboard. Once a week seems like the sweet spot.”
Speaking of the type of content, she added: “Content-wise, her posts should feel authentic, but not too self-indulgent. A photo of her children’s birthday? Sure.
“But it should carry some weight, not just a “happy birthday” tag. Something about her reflections on motherhood and how she’s shaping their futures.”
Meghan will see the release of her new eight-part series on March 4 – less than two months after it was originally set to air earlier this month.
A decision was made, just days before January 15, to delay the launch following the wildfires devastating LA.
In her statement, Meghan said: “I’m thankful to my partners at Netflix for supporting me in delaying the launch, as we focus on the needs of those impacted by the wildfires in my home state of California.”
