Speaking exclusively to Express.co.uk, brand and culture expert Nick Ede said that Meghan has used the “oldest trick in the book”.
He said: “It looks like the Kardashian clan have all received wine from Meghan, as Kris Jenner posted today on her Instagram stories.
“It’s good to see the world’s second most famous family supporting Meghan and her brand, for her it’s great to see the Kardashians are supporting their Montecito neighbour and with their power and influence we should see sales of the wine continue to rise.
“It’s the oldest trick in the book to gift celebrities and friends your products in the hope that they will post or repost. To have the seal of approval from Kris, who loves a rose, is great for the AS EVER brand as a whole and could be a sign of things to come.”
He continued: “This association is another positive step in the evolution of Meghan to become a celebrity influencer who can drive sales and maximise on her relationships to build her business.”
Meghan’s latest restock of her As Ever wine has yet to sell out, leading to some believing that it is a sign of less success.
However, Mr Ede previously told Express.co.uk that instead it is a “good thing” as it suggests the brand has resolved its stock issues, with every other launch selling out in just hours.
He said: “I think it’s a good thing that the new wine drop hasn’t sold out yet – it shows that they have solved the problem with stock issues – no one wants to come and buy something that’s constantly sold out!”
