Meghan Markle has sent a cryptic message to “good friends” while addressing her worldwide followers in the UK, Canada and Australia on Instagram through her lifestyle brand, As Ever. The Duchess of Sussex has recently released the latest edition of her vintage 2024 Napa Valley Rosé, which is still available to purchase on her website in batches of three, six and twelve bottles.
Meghan’s intriguing message issued on her As Ever page was posted alongside a picture of her shadow cast on a wall, simultaneously holding a glass of wine. In the post, Meghan’s hair appeared to be tied up in her signature bun.
The post was captioned: “Oh, we see you too! Australia, UK, Canada – love to see how you’re finding a way to get your As ever products. You have good taste…and good friends.”
Despite launching the As Ever brand products earlier this year, As Ever still does not offer international shipping for any of its products. Worldwide customers have also missed out on trying Meghan’s latest 2024 vintage of her wine, which was released on Tuesday, August 5.
It appears in the cryptic post, Meghan was referring to her international fans who have managed to obtain her As Ever products through various means.
Meghan previously thanked her own friends on her birthday, in a meaningful post shared on her own personal Instagram, @meghan. She shared a picture of herself blowing out candles on a cake while dining in a restaurant.
“Blowing out the candles on a beautiful 24 hours, and thanking my husband, friends and family for making it so special.
“To those of you I don’t know, but who send love every day – thank you so much. Please know I feel it and appreciate it.
“And just to get a little foodie on you….this dinner last night at @funke_la with the culinary mastery of @evanfunke and his team is in the top five meals of my life. Extraordinary. Thank you for a standout dining experience,” she concluded.
While Meghan’s first launch in July was a quick sell-out success, this hasn’t been the case this time around, with bottles of the rosé still available to purchase. Although some may see this as a sign that the brand’s popularity may be dwindling, one expert believes it is actually a “good thing”.
This is because it may suggest that Meghan’s brand has sorted out any existing stock issues. Speaking exclusively to Express.co.uk, brand and culture expert Nick Ede said: “I think it’s a good thing that the new wine drop hasn’t sold out yet – it shows that they have solved the problem with stock issues – no one wants to come and buy something that’s constantly sold out!
“I think they are also in their test phase as to what sells and what doesn’t – they want to see if wine is going to hit a sweet spot with fans before they decide to build on that part of the brand.”