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Meghan Markle posts another ‘save the date’ video ahead of huge brand launch | Royal | News

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Last updated: October 25, 2025 6:27 pm
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Published: October 25, 2025
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Meghan Markle has posted another “save the date” video ahead of a huge announcement next week. The Duchess of Sussex, 44, has taken to her Instagram story on her @asever brand account with a quick video of what appears to be jam being spread.

The text over the video read: “As Ever. Save the date. October 28th…” This is the second teaser video the duchess has posted over the past 24 hours, with another one showing a drink being poured into a champagne flute on a table lit with tall candles. These two videos come after a post on October 23 that first teased a new announcement was coming.

This video showed Meghan walking around in a wooded area looking at trees and carrying a basket, resulting in speculation online that she could be launching a product containing olives or apples.

While it is currently unconfirmed, it is believed the announcement on October 28 will revolve around potential new As Ever items.

Prince Harry’s wife launched her business earlier this year and has so far launched a range of products including wines, preserves, crepe mixes and flower sprinkles.

The brand is described online as being a “love language” that has been inspired by Meghan’s love of “cooking, entertaining, and hostessing”.

The latest product Meghan launched was a Sauvignon Blanc wine.

This followed the launch of her 2023 and 2024 Napa Valley Rosé.

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