It has been an incredibly busy 2025 for Meghan Markle, the Duchess of Sussex, who has launched a Netflix show as well as products from her new brand ‘As Ever’, which sold out within the first hour of release.
In a series of videos, Meghan has been promoting her product range, and releasing behind-the-scenes clips of her working hard in developing the items for sale and fans have been quick to dissect every aspect of the videos uploaded onto her personal social media page. Prior to launch day, Meghan uploaded a clip stirring two cooking pots simultaneously, smiling and doing a little dance while dressed down in a white sweatshirt and jeans. She is then filmed leaning over a table as she checks the packaging for one of the As Ever products. Meghan fans now think she has dropped a big hint about her next project.
They spotted a seemingly innocuous planter in the background of the clip and it has led to speculation that Meghan may also be branching out into homeware.
One social media speculated: “Could she be teasing us with this little sneak peek of home decor to come?”
Another fan wrote: “We got Meghan’s closet and best beauty products. Hope we get home decor or cookware next. What do you guys think?”
One fan who enjoyed watching the eight-part series of ‘With Love, Meghan’ added: “Please come out with a home collection. I need the Meghan bedding, decor, kitchen collection and garden.”
It comes after Meghan again took to Instagram to celebrate the news that her current lifestyle products sold out – just minutes after going on sale. Products included the infamous raspberry spread, flower sprinkles, honey, and cookie mix to name a few.
Meghan revealed her products were available to buy with a post on her social media page: “We’re live! Come shop the As ever collection I’ve poured so much love into. So excited to share this with you.” But she cautioned: “Limited quantities for each seasonal drop.”
She later uploaded a message: “Our shelves may be empty, but my heart is full! We sold out in less than one hour and I can’t thank you enough…for celebrating, purchasing, sharing, and believing. It’s just the start @aseverofficial. Here we go!”
However, theories behind Meghan’s ‘sold out’ product line for her brand, As Ever, are now circulating on social media.
One person wrote: “Meghan released limited quantities & then acted proud that it was sold out. Small businesses do this to gauge interest in their brand & adjust in the future. There wasn’t much faith in her brand, her stock was so small at launch, in the 100s only or less!”
Another said: “This is a classic bait tactic when a new product/line is released. They only have a very limited number of products so they sell out quickly due to low volume. Don’t be fooled people.”
And a third said: “Limited stock, limited availability = giving the appearance that she is more popular than she actually is.”
But others have been quick to celebrate with Meghan and can’t wait for a further release: “We need restock ASAP!”
