TV and radio presenter Lisa Snowdon has been named ‘chief joy officer’ at a new riverside hotel, tasked with spreading cheer among the guests. For one day only, Lisa took on the role of CJO, delighting guests as they arrived for their stay.
The appointment was made to mark the launch of Reserve at Warner Hotels’ latest flagship destination, The Runnymede on Thames in Windsor.
Speaking about her unique role, Lisa said: “There’s nothing quite like the experience of a short break it’s the perfect way to reset and recharge.
“In my role as chief joy officer, it was great to meet guests and take time out to enjoy the many things that make a short break truly magical.” Lisa was also spotted enjoying the spa facilities and participating in a cocktail making masterclass.
Snowdon’s new role as CJO aligns with a study commissioned by Warner Hotels, highlighting the positive impact of short breaks can have on boosting the nation’s spirits.
Sue Wolton, general manager at The Runnymede on Thames, commented: “Short breaks are the perfect way to recharge and escape the stresses of everyday life.
“It was great to work with Lisa to help showcase the joy a short break can bring as an advocate for mental, physical and spiritual well-being she was the perfect candidate for the role.
The survey of 2,000 Britons revealed that nearly half (46%) are secretly anticipating their next holiday, keen to break free from the humdrum of daily life.
On average, Brits take three short holidays per year, but two-thirds wish they could escape more often. However, financial constraints, demanding work commitments, and hectic lifestyles often hinder them from taking frequent breaks.
The poll indicated that 31% believe short breaks significantly enhance their mood and help improve their well-being. Others said short breaks helped them reconnected with loved ones.
When booking a short holiday, 51% identified value for money as the most crucial factor. However, guests are increasingly considering factors beyond just the accommodation.
An overwhelming 90% agreed that the overall experience, from local sightseeing to getting involved in new experiences, is what truly makes a short break exceptional.
During their travels, people enjoy visiting local attractions (50%), savouring tasty food and drink (49%), and spending quality time with their loved ones (41%).
Other key considerations include the availability of exciting activities (26%), varied entertainment options (24%), and picturesque surroundings (19%).
David Murdin from Warner Hotels stated: “Our latest campaign is designed to encapsulate that message, by demonstrating the more emotional connection guests have with short break experiences.
“Whether that’s spending quality time re-connecting with loved ones, trying new things, relaxing in beautiful surroundings or making memories that will last a lifetime.”
