Lidl has launched a competition that will see hundreds of Britons handed vouchers to cover their Christmas shop. The German supermarket chain, which has more than 1,000 stores across the UK, said the competition provides the chance to win a £100 Lidl Plus coupon to spend on Christmas dinner and festive essentials, or extend a helping hand to a friend, neighbour or relative. To enter the Prize Draw, you’ll need to sign up for their free loyalty scheme, Lidl Plus, and enter your Lidl Plus email address and some basic information into the form on their website.
This includes who you would like to treat this festive season. This must be done before 23:59 on Tuesday, December 1. The winners will be informed via the email address linked to their Lidl Plus account within three working days of the closing date, and asked to claim their prize.
The coupon, which can be redeemed via the Lidl App, expires seven days from receipt, so make sure you don’t let the offer expire. Entrants must be a resident in the UK (excluding Northern Ireland, Channel Islands and Isle of Man) and aged 18 years or over.
It comes as new research from the retailer revealed the extent of the financial pressure facing UK parents, saying one in 12 (8%) – equivalent to an estimated 660,000 families – are considering turning to charity donation schemes to ensure their children have presents to open on Christmas morning.
This is reflective of a wider struggle to balance festive expectations with household budgets, it says. It says its research, conducted by Censuswide among 1,000 UK parents of children aged 3–12 between October 16 and October 23, 2026, found that more than four in five British parents (82%) are feeling significant pressure over the financial burden of present-buying, with nearly one million (12%) having to raid emergency savings to pay for Christmas costs.
For many, that concern extends to those around them, the chain says. More than two-thirds of parents (69%) said they know a friend, neighbour or relative who may struggle to afford presents for their children this Christmas.
Lidl GB says that, in response to the struggles many families are facing, it is bringing its biggest-ever Christmas Toy Bank appeal to all its stores, with dedicated donation boxes arriving this week as the appeal runs for a fourth year. Customers are invited to donate new, unopened toys of any brand at collection points located at the front of every Lidl store until December 16, 2026.
Lidl says the donations will be distributed locally across England, Scotland and Wales via the community giving platform Neighbourly.
Georgina Hall, director of corporate affairs at Lidl GB, said: “Every child deserves the excitement of waking up to presents under the tree on Christmas morning. However, we know Christmas is going to be hard for a lot of people this year, and we want to do what we can to help.
“The response to our Toy Bank over the past four years has been remarkable, and even a simple gift can make a huge difference to a child on Christmas morning. Combined with our £100 vouchers, we’re giving practical, direct support to the communities we serve.”
The initiative forms part of the discounter’s seasonal community commitment, which also includes a £500,000 donation to local charities selected by store colleagues, matching a £500,000 fund allocated earlier this year via the Lidl Plus customer scheme.
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