Lewis Hamilton has been announced as a global brand ambassador for clothing company Lululemon. Lululemon have confirmed the collaboration after posting an epic teaser video featuring the Formula One icon.
In the advert, Hamilton is seen performing several intense training exercises. The minute-long clip was captioned “a shift is coming” and ends with the phrase: “No holding back.”
Lululemon are a popular Canadian-American brand specialising in premium athletic and lifestyle apparel. Hamilton loves fashion and his outfits on F1 race weekends are often a hot topic of discussion.
The 40-year-old has previously collaborated with the likes of Tommy Hilfiger and Dior.
In an article published to coincide with the announcement, Hamilton told GQ magazine: “I didn’t actually know they were doing men’s [clothing]. Obviously, there were women that I’d met who would just be raving about Lululemon – I was like, ‘Uh, I can’t wear the leggings!’
“I’m looking for that extra one per cent. Honestly, running, being in the gym [with] the weight, the feel of the fabric, it’s so rich. Feel is everything. When it comes to all the fabrics that I work with – when I’m designing clothes for example – the material is very, very important for me. There’s some brands I just can’t wear because it’s itchy.
“The silhouette is very important. I love colour-matching things – you want to look good when you go somewhere to work out.”
The collaboration was revealed today (Monday). Hamilton has been described as a “game-changer” who will “innovate, inspire and create positive change”.
“I’m thrilled to welcome Lewis to the lululemon collective as our newest ambassador. Lewis is a game-changer in every sense of the word,” said Nikki Neuburger, Lululemon’s chief brand and product activation officer.
“His relentless commitment to performance, wellbeing and impact align completely with what we stand for at lululemon. We’re excited to partner with him to innovate, inspire, and create positive change together.”
The announcement comes at the start of an important week for Hamilton and Ferrari. He will undergo pre-season testing in Bahrain before ramping up preparations for the 2025 season.
Hamilton has described feeling revitalised following his dream move to Ferrari from Mercedes. His final three seasons with the Silver Arrows saw him fail to compete for a record eighth world title.
Fans are eager to see whether he can get off to a good start this year. The season begins with the Australian Grand Prix on March 16.
