Sean O’Meara, the founder of the Essential Content PR business, believes Meghan did not include her name due to her declining popularity in the US.
He told MailOnline: “Meghan and Harry’s collective and individual approaches to ‘personal branding’ have been gradually shifting, ever since the backlash to their Netflix documentary.
“They’ve each been less enthusiastic about associating their names and images with the projects they’re working on.
“Last summer, PR advisors were speculating that this might be on the advice of their own team, who seemed to have been urging them to step back from the limelight.
“So with that in mind, Meghan launching a lifestyle brand that doesn’t feature her name or image seems in line with the recent approach.”
He added: “I think this ‘private label’ approach is a way to limit the amount of exposure Meghan gets while allowing the brand to form its own personality. Think of Gwyneth Paltrow’s ‘Goop’ for a similar approach.
“When needed, Gwyneth can promote the brand with the weight of her celebrity, but the brand isn’t inextricably tied to her.
“Often, taking steps to keep a founder separate from the brand they launch is done with one eye on an exit strategy. It’s easier to sell a brand when it doesn’t rely on a single persona for market presence.”
His comments come after a Newsweek poll, published in February, found that Meghan was liked by 31 percent and disliked by 30 percent of Americans.
