It’s very clearly checks over stripes for Kevin Durant.
The NBA superstar — a longtime Nike athlete — railed against Adidas during a conversation with an influencer at an All-Star week party in Los Angeles earlier this month, and his rant against the shoe giant was captured on video.
The Rockets forward’s teardown of the massive apparel company began when his pal, content creator Kpreme, told him he was going to leave the event the two were at to head to an Adidas bash.
Durant questioned why he would go to that, asking, “Do you wear Adidas?”
When Kpreme responded no, Durant said, “Exactly.”
“Who the f—k wears Adidas?” the future Hall of Famer said. “Nah. Real s—t. If you’re not hooping, who wears Adidas?”
Durant went on to ask further, “So why you going to a f—king Adidas party?”
The shade didn’t stop there. Several minutes later, after Kpreme asked Durant if he could get him some of his shoes, Durant continued to go in on Adidas.
“F—k no,” Durant said. “You’re going to an Adidas party. F—k Adidas.”
Durant first signed a contract with Nike when he was a rookie with the Supersonics in 2007. In 2023 — following over a decade of signature shoe releases — he agreed to a lifetime deal with the Swoosh that’s apparently come with a side of vitriol for its biggest competitors.
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