“Girl dinner” is no longer the hottest trend — “boy dinner” is, thanks to Harry Styles.
A counterpart to the viral gals’ concept, the boy dinner has been floating around for some time, but it finally had a breakthrough when the “As It Was” singer recently shared his own version of it.
And now a fast-food chain is turning it into a meal deal.
“Boy dinner, I’ve discovered, is just eating a rotisserie chicken over the sink,” Styles, 32, shared on Brittany Broski’s popular “Royal Court” YouTube series.
“I think I just like eating with my hands,” he said, adding that there’s something “caveman” about it.
In other words, it’s a stereotypical manly meal, satirically masculine — meaning it’s simple and barbaric.
KFC decided to lean into the viral moment, launching a new fast-food offering — no forks required.
The chain is launching a $20 Build a Bucket deal, a customizable spread that can be shared with friends or consumed over the sink.
The bundle includes eight pieces of on-the-bone chicken or tenders, four sides, four biscuits, and up to four sauces.
Side options include Secret Recipe Fries, mac & cheese, mashed potatoes and gravy, cole slaw, plain mashed potatoes, sweet corn, signature brown gravy or potato wedges.
KFC has long been known for its finger-lickin’ good fried chicken, so the hands-on meal is fitting for the brand.
Aside from the viral trend and the incidental push from one of the biggest pop stars in the world, KFC said that the introduction of this meal is part of its bigger plan for value and customization.
“In today’s market, value can’t just mean price, and portability can’t come at the expense of satisfaction,” Melissa Cash, chief marketing officer for KFC U.S., said in a statement.
“We designed the $20 Build a Bucket to deliver generous portions with built-in flexibility. It’s about delivering real abundance and real choice for solo meals and shared tables alike, without compromising on value.”
However, as one person noted in the comments section of KFC’s Facebook post sharing a split picture of a rotisserie chicken over the sink with the meal deal, “The left one [rotisserie chicken] costs $9. The right one costs $25. Make it make sense.”
“$6 chicken vs $20 fried chicken and slop sides,” another added.
“I’ll gladly take the six-dollar rotisserie chicken which has more chicken anyways,” one chimed in.
Of course, KFC added that the Build a Bucket doesn’t have to be solely for enjoying by yourself over the sink.
The shareable option is meant to “take the guesswork out of mealtime” for busy weeknights or last-minute gatherings.
KFC also announced the return of a beloved ’90s menu item, the Twister, reintroduced as a wrap with a “more substantial build.”
The Twister features two crispy Original Recipe Tenders with fresh lettuce, diced tomato and KFC’s signature Pepper Mayo inside a warm tortilla.
