Williams will race under the name ‘Atlassian Williams F1 Team’ in 2026, changing over from the ‘Williams Racing’ moniker. The legendary British squad will also have a spruced-up new logo for the start of the latest technical regulations, deploying a reimagined version of the ‘Forward W’ design championed by team founder Sir Frank Williams during the team’s early years.
The Grove-based squad have taken a significant step forward after the challenging tenures of Claire Williams and Jost Capito, with James Vowles celebrating the first podium of his leadership stint in Azerbaijan earlier this year. Thanks to the efforts of driver pairing Carlos Sainz and Alex Albon, Williams sit comfortably in fifth place in the Constructors’ Championship standings with four rounds remaining in the 2025 campaign.
The new name will come into effect from January onwards, arriving in time for the start of the new technical regulations. Williams shifted their focus to the 2026 challenger early in the year, and Vowles is extremely excited about the team’s prospects in the next era of Formula One racing.
“I am proud that from next year we will be known as Atlassian Williams F1 Team and carry a logo on our car inspired by our founder Sir Frank Williams and deeply connected with our decades of success,” Vowles said on Monday when the team’s new identity was revealed.
“As a team we are inspired by our past but excited about our future, and committed to writing a new Championship-winning chapter in Williams’ history.
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“This evolved team identity reflects who we are, where we are going, and reintroduces our title-winning legacy to a growing F1 audience that was not following the sport when we were last dominant.”
Explaining the ambition behind the rebrand, marketing director Marcus Prosser added: “With this new name and logo, our rich history is being reimagined for the future. It is inspired by our past, confident about our future, and clear about our identity – a Championship-winning Formula 1 team with a burning drive to win again.
“We hope our existing and loyal fans will love it. But we also hope it will connect a new generation to our incredible legacy, building the community of Williams fans that will carry us to our next victory.”