It’s a sticky situation but there’s no need for an Easter meltdown.
From blaming the bunny to light-fingered leprechauns, British parents have no end of excuses for ‘vanishing’ eggs which they’ve secretly snaffled themselves.
This year a little extra help is on hand from Ocado, which has launched a free Eggmergency Service for those with an empty sweet stash and a guilty conscience.
Operating in London and Leeds, the special delivery will replace pilfered treats with five fresh chocolate eggs – three for the kids and two extra indulgent ones for parents.
Laura Harricks, chief customer officer at Ocado Retail, says: “We think parents deserve to enjoy Easter just as much as the kids, so we’re doing what we can to make sure that happens this year.
“Convenient doorstep deliveries are what we do at Ocado, so we’re well placed to give the Easter bunny a helping hand and take the pressure off parents.”
The UK’s largest online supermarket launched the delivery service after research found nearly two thirds of parents admit poaching their kids’ chocolate eggs despite 75% vowing not to.
With half caught red-handed, 20% scrambling to buy last-minute replacements and 29% blaming their partner, it seems that our chocolate obsession knows no bounds.
It can also be a cause of holiday stress with 39% arguing with their partner after discovering they’d eaten the children’s Easter eggs.
To be in the running to receive a visit from the Eggmergency Service, parents just need to confess their sweet slip-ups here
Applications are open now and close at 23.59am on April 9 with five winners in London and five in Leeds notified on April 10.
Ocado is donating one meal to food charity The Felix Project for every purchase of selected Easter eggs made between February 26 and March 25 this year.