Donald Trump’s Media & Technology Group (TMTG) has unveiled its latest venture aimed at reshaping the digital content landscape – a “non-woke” streaming service named TMTG+ – in a bid to cater to viewers disillusioned with the influence of mainstream platforms.
The subscription-based service, first announced by Trump in 2021, is set to feature a range of “non-woke” entertainment, including news, documentaries, podcasts, and other content that diverges from what the company perceives as “Big Tech’s” narrative.
The move reflects a broader trend of seeking alternatives to platforms perceived as politically biased or overly progressive. While the term “woke” initially conveyed awareness of social injustices, it has since been politicized, particularly within conservative circles.
Now used as a pejorative label, “woke” denotes ideologies deemed excessively progressive or politically correct, steering away from its original context of advocating for social and racial justice.
The launch of TMTG+ comes amidst growing pressure for the Trump-owned venture to demonstrate value to investors. Trump’s venture, established in 2022, has struggled to translate market enthusiasm into substantial profits.
With revenues totaling $3.4 million and losses reaching $49 million over the first nine months of 2023, investor pressure mounts for TMTG to deliver tangible returns.
While Truth Social’s recent Wall Street debut has been impressive, gaining 50 percent stock value at the start of trading as the company became open to investment.
However, Truth Social already lost $10.6 million from its operations in the first nine months of 2023, and experts believe it could be set to flop in the long term. Analysts have said current valuation might serve more as a gauge of the fervor among Trump’s supporters rather than an accurate, long-term reflection of the company’s potential for success.
Devin Nunes, CEO of Truth Social, the social media platform under TMTG’s umbrella, expressed optimism about Truth Social’s role in safeguarding free expression.
“We built this company to protect the American people’s voices and their freedom,” Nunes said. “Having transformed into a public company, Truth Social remains committed to maintaining and vehemently defending a digital space for free expression.”
While CNBC’s Bob Pisani has cautioned against overstating Truth Social’s financial prospects, citing its classification as a “meme stock,” TMTG remains steadfast in its mission to fulfill the demand for alternative media platforms and preserve freedom of speech in the digital sphere.
