Popular deodorant brand Mitchum has been forced to apologise after consumers reported skin irritation from its products. TikTok users reported rashes, bumps and burning linked to the use of Mitchum’s 48-hour roll-on anti-perspirant and deodorant. The brand confirmed the issue, which it said was linked to a change in the manufacturing process affecting one of the raw materials used.
A specific batch of the products sold in the UK, Ireland, and South Africa was manufactured using this new method, but Mitchum has now reverted back to the original process. The company confirmed that no other products in its range were affected and said it was working to remove the affected products from shelves.
Customers experiencing issues have been urged to contact Mitchum UK’s customer care team.
A Mitchum UK spokesperson said: “We are aware of reports from some customers regarding reactions to select batches of Mitchum 48-hour 100ml roll-on anti-perspirant and deodorant sold in the UK, Ireland and South Africa.
“No other products in our portfolio are impacted. Consumer wellbeing is always our priority, and we are truly sorry some of our customers have experienced temporary irritation. This is not the experience they expect from us.
“We take this kind of feedback extremely seriously and have worked hard to investigate the cause.
“We want to reassure there has been no change to the formula of our products, but we have identified a change in the manufacturing process affecting one of our raw materials.
“We can confirm this issue has now been resolved and we are working to remove the small amount of product remaining on shelf. In addition, we have reverted to the original manufacturing process to ensure no other batches are affected.”