A survey of 2,000 adults revealed that they indulge in two of the buttery pastries each month. The study suggests that Brits will consume a staggering 1,771 croissants in their lifetime. However, despite their fondness for the pastry, three in 10 believe they shouldn’t cost more than £1. Currently, some high street bakeries charge as much as £2.80 for a single croissant.
In a cheeky move, Asda has commissioned an oversized croissant to poke fun at other high street bakery chains. This one-off creation is five times larger than the standard size, highlighting the price disparity between different retailers’ baked goods.The supermarket’s individual in-store bakery snack is priced at a mere 53p, compared to £3 for a similar product at other outlets.
An Asda spokesperson expressed: “We had so much fun creating this giant croissant.”
“We want to make sure the tasty French snack is accessible to all and will now be selling single-serve croissants in our new bakery counter for five times less than some other bakery chains,” they added.
“The price of such a simple item has risen considerably in recent years, and so we wanted to raise awareness off this using non-other than a giant version.”
The research revealed that 37 per cent prefer to purchase their croissants from the supermarket, either pre-packaged or from the bakery counter. However, 17 per cent reckon they would have difficulty distinguishing between a supermarket-produced one and a handmade artisanal version.
The majority said it was crucial that a croissant is authentically French, crafted using traditional French techniques and ingredients.
The spokesperson for Asda added: “There’s something undeniably comforting about a croissant – that perfect balance of crisp, flaky pastry and soft, buttery layers inside.”
They added that over the years, croissants have gone from being a continental treat to a firm favourite in British households and cafés.
“They bring a touch of indulgence to even the simplest of mornings,” they said “In the UK, we’ve wholeheartedly embraced the croissant not just as a breakfast staple, but as a versatile snack throughout the day.”
The supermarket honed in that prices have gone ‘sky high’ and said they believe customers should be paying a fair price.