New research suggests that Brits are becoming weary of the same old snack choices, with a growing demand for more variety. Four in ten admit to regularly indulging in the same snacks, only occasionally shaking things up with something different. However, it appears that traditional flavours such as cheese and onion or salt and vinegar are now considered overdone and uninspiring.
Four in ten believe British snacks should include healthier ingredients, and be more varied. A fifth crave stronger flavours and more spice. Over a third label most savoury snacks on the market as ‘dull’ and 31% find them predictable. Consequently, it’s hardly surprising that Brits are turning to Indian-inspired foods to add some excitement to their snack time. One in ten reckon they consume more Indian-inspired foods than traditional British snacks and dishes.
According to a survey, half confess that Indian flavours have influenced their eating habits. A poll of 2,000 adults revealed that an average of 32 curries are rustled up annually, with onion bhajis and samosas topping the list of favourite Indian snacks. The top choices for main courses were tikka masala, korma, and biryani.
As a result of this demand, Peperami is spicing up the snack aisle with its latest culinary creation – chicken tikka skewers. A spokesperson for the brand declared: “Britain is head over heels for Indian flavours. Plain, boring foods that taste like cardboard just don’t cut it any more.”
They continued: “Brits want big, punchy flavours, and the poll has shown they’re bored stiff when it comes to the British options; it’s time for something with a real bite.”
The research revealed an impressive 69% of Brits are keen on crafting Indian-inspired concoctions, with nearly a third (29%) admitting they’d indulge in spicy foods every day if possible.
In terms of spice tolerance, 63% relish the zing of hot food, with 13% keen on foods that are extra hot, and 18% confident they could take on a Vindaloo.
The sizzling Peperami skewers were launched at The Glades shopping centre in Bromley, treating shoppers to a mystery box game – think lucky dip – offering everything from branded merchandise to a year’s supply of the new chicken tikka marvel.
The spokesperson concluded: “A pork pie, scotch egg, or crisps from a supermarket are no longer going to cut it when people want a flavour hit.”
TOP 10 OF BRITS’ FAVOURITE INDIAN FOODS:
- Samosas
- Onion Bhajis
- Curry
- Tikka masal
- Tandoori chicken
- Butter chicken
- Korma
- Biryani
- Pakoras
- Balti