Asda has released a quirky new Easter accessory – the hot cross bum bag.
The new product, sports an insulated lining to keep your hot cross buns warm on the move and is just the right size for various bun flavours. It’s also come complete with a butter pocket and napkins for any messy situations.
Not only does it have practical features, but its design mimics the iconic seasonal snack so well that it wouldn’t seem out of place on the runways of London, New York, or Paris.
“With food-inspired fashion more popular than ever, we’re bringing in the era of haute cross buns,” said an Asda representative.
Social media users are raving about the product, with one eager shopper commenting on the supermarket’s Instagram: “This is not a want, it’s a NEED. The Easter 2025 must have.”
Asda’s Hot Cross Bum bag is available for a limited time in March and April- perfectly timed for the Easter festivites – and fans have a chance to snatch up one of their own through Asda’s latest competition.
Ahead of the Easter season, the store anticipates selling upwards of 5.5 million packs of hot cross buns, translating to over 22 million individual buns, featuring brand new tempting varieties such as Tiramisu, Caramel Fudge, and Raspberry and White Chocolate.
According to the spokesperson, “The hot cross bum bag is the perfect solution for stylishly storing your toasted treats while on-the-go,” and “Luckily, not all hot cross buns come with a haute couture price tag.”
