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Americans make cutting remark after trying beloved UK chocolate bar

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Last updated: September 13, 2025 2:47 pm
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Published: September 13, 2025
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An American couple have shared their verdict on a beloved British chocolate bar after sampling it for the first time.

Brianna Sky Morton and her partner relocated from the US to the UK and have been enjoying tasting classic British treats whilst documenting their reactions online. They recently tried a Nestle Milkybar but found it confusing and unlike anything they had experienced in America.

This beloved brand of white chocolate debuted in the UK and Switzerland in 1936 and is known for its smooth taste and straightforward recipe containing no artificial colours, flavours or preservatives, emphasising milk as the primary ingredient. There is a variety of Milkybar products, including Milkybar Buttons, Milkybar Kid Bar, Milkybar Giant Buttons Sharing Bag, Milkybar White Chocolate Dessert and Milkybar Jelly and Ice Cream Rowntree’s, which debuted last year.

This legendary white chocolate is savoured by grown-ups and children alike and is frequently linked with the famous ‘Milkybar Kid’ from its TV adverts. Brianna and her partner sampled the Milkybar Sharing Bar and shared their thoughts in a TikTok video.

The American expat remarked: “We are very intrigued. We can’t wait to see what this one tastes like so let’s dig in.”

Brianna’s partner’s first impression was that the shape of the bar resembles Galaxy and questioned whether the confection is a “milk bar” or categorised as a “chocolate bar.” The pair took a bite and Brianna commented: “At first it reminds me so much of the Hershey’s Cookies ‘N’ Creme but more milky-ish.”

Her partner thought it was “odd” and Brianna added: “It’s not bad, it’s not horrible, it’s just…we’re not used to something like this. I don’t think we have anything in America that’s similar to this.”

She discovered that the more you consume it, the more “intriguing” it becomes, remarking that it “really grows on you.” However, her partner was simply “so confused by it” and couldn’t determine whether or not he enjoyed it.

The pair agreed that it reminded them of the Nestle Lion white chocolate bar without all the crunchy bits in it. They both felt Milkybar is “not bad” and they relished it but Brianna’s partner branded it an “identity crisis.”

The expats listed the ingredients at the end of the video, which are milk powders (whole and skim), sugar, cocoa butter, vegetable fat, emulsifier and natural flavouring. In the caption of the TikTok post they wrote: “This one confused us! Nothing like this one in America!”.

The clip has attracted dozens of comments with users sharing their opinions on Milkybar. A fan of the sweet treat said: “I love Milkybar. It’s one of my favourite white chocolates.”

Several British viewers also shared that this chocolate bar is particularly cherished by their children. One declared: “In the UK a baby’s first chocolate bar is always a Milkybar, kids love it here.”

Another commented: “Look for the old adverts [of] the Milkybar Kid. This was definitely the first chocolate we gave our children.”

A third person remarked: “Toddlers’ chocolate but some adults’ guilty pleasure.” Someone else added: “It’s just good white chocolate, kids’ go-to.”

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