Amazon has slashed a 4K smart TV to almost half price as shoppers say it’s ‘hard to beat for the price’. Ahead of the Prime Day sale, the 43” Amazon Fire TV Omni QLED series 4K smart TV has been cut from £549.99 to £289.99.
This marks a saving of £260 or 47% and is the cheapest price this year, according to price tracker camelcamelcamel. There are also big discounts on the larger models, such as the 50” model for £359.99 (was £649.99) and the 55” model for £409.99 (was £749.99).
However, the deals are set to expire at 11.59pm on October 14. It comes ahead of Amazon’s Prime Big Deal Days sale, where thousands of items will have their prices cut across October 7-8.
The retailer has already confirmed that shoppers will need a Prime membership or a 30-day free trial to access the deals. But for those opting for the Omni QLED smart TV, this model is said to deliver ‘true-to-life’ colours, shadows and detail thanks to its 4K QLED display.
It also boasts Dolby Vision IQ and HDR10+ for deeper and more realistic colours, while adaptive brightness automatically optimises what’s on screen depending on the lighting in a room. With the TV, there’s access to countless films and series on streaming apps like Netflix, Prime Video and BBC iPlayer, all of which can be accessed from the ‘easy-to-use’ home screen.
Users can also employ the Fire TV Ambient Experience to transform the screen into a canvas for displaying artwork, photos and Alexa widgets. Plus, the device can be controlled with Alexa, which can turn on the TV, find a particular series and more completely hands-free.
It’s worth noting this model is a higher-end budget device, so it may not outperform premium rivals like the new Samsung QLED Q7F 4K Vision AI Smart TV (£399). Another alternative is Sky’s 4K UHD TV range, comprising the Sky Glass Air and Sky Glass Gen 2.
These models come with Sky TV and streaming apps built in from £6 and £14 respectively when spreading the cost. Meanwhile, the Amazon Fire TV Omni QLED series 4K smart TV has racked up hundreds of four and five-star reviews, achieving an overall 3.9-star rating.
One happy customer said: “Fantastic if you mainly use streaming apps to watch TV. Picture quality is easy to tune, so very good, plus the colour is superb in HDR. Gaming is very good, sound is better than most mid-range TVs, but it has low bass. Very hard to beat picture and sound quality for the price when on sale.”
Another said: “This TV has amazing picture quality, the interface is fast and it’s simple once set up. You can search any TV show/movie and it’ll find where you can watch it and allow you to instantly play it. It’s so slick and streamlined. Impressive for how cheap it is.”
However, it may not suit everyone, as this buyer said: “Bit slow on terrestrial tuner guide information, otherwise very good operating system. Good picture and sound quality.”
While this five-star review said: “It’s a great TV. Good sound, good graphics, hands-free so don’t need to touch the remote, Alexa is responsive and works well. Overall, I think it’s superb.”
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