Aldi is alerting customers to a brand new sticker they are likely to see in stores down one particular aisle. The budget supermarket has teamed up with a charity to help raise awareness and funds for a good cause.
Taking to TikTok to share the news, Aldi uploaded a lighthearted video of staff members telling shoppers of a new green label they’ll start to see in the bakery section. On boxes of Cuthbert the Caterpillar chocolate cakes, there will now be a sticker with a number to donate.
In the caption, the store explained: “Cuthbert has got a shiny new sticker so you can text ‘ALDI3’ to 70490 to donate £3 to @Teenage Cancer Trust to help support their incredible work! PS: No Cuthberts were harmed in the making of this video.”
In the comment section, many people praised Aldi for the kind incentive. The official account for Teenage Cancer Trust replied: “Love this addition to Cuthbert. Thank you so much for your continued support.”
Aldi has been in partnership with Teenage Cancer Trust since 2017, when it initially pledged to raise £5 million in five years. Aldi reached this milestone 1.5 years early and in turn pledged to raise £10 million by 2027.
Aldi then reached this milestone nearly three years early, so the supermarket has set itself a new goal of raising £20 million by 2031. To date, the partnership has raised £12 million for Teenage Cancer Trust. Aldi hopes the new sticker will help provide a financial boost.
Money raised throughout the partnership will go towards helping the charity “reach every young person with cancer.” Aldi also supports Teenage Cancer Trust by providing monthly Aldi vouchers to all 28 units, which allows funded staff to provide snacks and put on social events for young people staying in the units.
There is also the Aldi Rainbow Fund, which provides vouchers to families struggling financially and provides an emergency stopgap until they can gain access to further support.
A spokesperson for the charity adds: “Currently, not all young people with cancer across the UK are treated within our units, and many still don’t have access to expert, specialist care. We intend to provide Teenage Cancer Trust Nurses to reach all young people with cancer, wherever they live.”
Liz Fox, National Sustainability Director at Aldi UK, said: “At Aldi, we ensure quality food is available at everyday low prices as we believe it shouldn’t be the right of a privileged few – and we feel the same about specialist care for young people facing cancer. That’s why we’re extremely proud to be in partnership with Teenage Cancer Trust since 2017, pledging to raise £20 million by 2031.
“We are incredibly pleased to have consistently reached every fundraising milestone earlier than planned, more recently celebrating the £12 million milestone in July 2025. By committing to our charity partnership, we can make a truly tangible impact and help ensure Teenage Cancer Trust can reach the seven young people diagnosed with cancer every day.”
Kate Collins, Chief Executive, Teenage Cancer Trust, said: “Aldi hit their fundraising target early, setting themselves a new target of reaching £20 million by 2031. The impact of this funding cannot be underestimated. Without Aldi’s support of Teenage Cancer Trust’s vital work, many young people would have faced cancer alone.
“Cancer kills more teenagers and young adults in the UK than any other disease. And for those who survive, going through it without the right support can be devastating, physically and emotionally. Thanks to Aldi, young people with cancer across the UK have received tailored support from our specialist nurses, youth support teams and hospital units that’s helped them hold on to their identity, independence, and their dreams.”
