Aldi is launching a new ‘reduced to clear’ zone across its UK stores for bargain-hunting Brits. The supermarket hopes the dedicated discount zones will help its customers save money and reduce food waste.
These clearly marked areas will feature discounted bread, fresh produce, and other perishable items nearing their use-by date, so customers no longer have to hunt for stickered items throughout the shop. Discounted products will be added to the bays throughout the day, helping shoppers save on items which may otherwise go unsold. Luke Emery, national sustainability director at Aldi UK, said it will make bargain hunting “even easier”.
He said: “Our customers already know they can rely on us to provide unbeatable value, but our new reduction areas will make it even easier to pick up a last-minute bargain.
“By creating dedicated reduction zones in store, we’re helping point shoppers towards quality food at cheaper prices, all while cutting down on food waste.”
Aldi already partners with community giving platform Neighbourly to donate surplus food from its UK stores every day, in a bid to fight food waste.
It also works with Too Good To Go to sell Surprise Bags, which contain a range of products approaching their sell-by date.
It comes after Aldi was crowned the UK’s cheapest supermarket by Which? for September. The consumer champion compares costs across eight supermarkets in the UK every month, to help shoppers find the cheapest prices.
It found that an average shopping list of 71 essential items cost £122.77 at Aldi. Lidl was £1.18 more expensive in the Which? study, at £123.95.
Aldi is the UK’s fourth largest supermarket, with more than 1,050 stores across the country.
