Aldi is making a huge change in all of its UK stores from next week to make healthy shopping easier for the customers. The popular UK supermarket has launched its new ‘Live Healthy’ logo which will be rolled out in all of its stores in a few days.
The logo will roll out across selected own-label products – including fresh produce, soups and yogurts – to highlight items that contribute to a healthy, balanced diet as defined by the UK’s Eatwell Guide. Products that display this logo have been carefully evaluated to meet strict nutritional standards, ensuring they align with health-conscious guidelines. With the logo, consumers can make more informed and confident choices when filling their shopping baskets, supporting healthier eating habits with ease.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “At Aldi, our mission has always been to make a variety of healthy food affordable for all.
“We know our customers want affordable, healthier options that fit into their everyday lives. The ‘Live Healthy’ logo is a simple, trustworthy signpost to help them do just that – without compromising on price or taste.”
The new initiative is aimed at supporting healthier lifestyles, following the Government’s announcement of a 10-year health strategy.
As part of its commitment, Aldi has set ambitious goals to encourage better eating habits among shoppers.
By 2027, Aldi aims for 85% of its sales to come from healthy products and plans to boost the amount of fruit and vegetables sold by 14%. These targets will help the retailer track its progress and reinforce its role in promoting nutritious choices across the country.
Meanwhile, the supermarket has a wide range of initiatives in place to help drive a nutritious diet for its customers, including its Super 6 offers on fresh fruit and vegetables, and its partnerships with Team GB and ParalympicsGB with its Get Set To Eat Fresh programme, helping children aged 5-14 develop the skills required to cook nutritious, affordable meals.