A derelict Butlin’s holiday camp that previously attracted countless British holidaymakers bears little resemblance to its former glory, having ultimately succumbed to financial difficulties. Following its wartime service as a Naval training facility, the sprawling 85-acre Ayr site in Scotland was acquired by Butlin’s in 1946.
Initially designed to accommodate around 2,000 visitors, the capacity was swiftly expanded to accommodate well over double that number. Subsequent years saw substantial financial backing pour into the venue, introducing a remarkable indoor swimming complex, dedicated miniature railway systems, and Butlin’s pioneering chairlift attraction.
These enhancements significantly boosted the resort’s popularity, rapidly cementing its reputation as one of Britain’s premier domestic holiday destinations.
Nevertheless, sharing the fate of previous locations in Barry, Pwllheli, and Filey, the Ayr facility began experiencing declining visitor numbers compared to its previously consistent tourism levels.
The devastating impact arrived with the ‘Benidorm Boom’—the period when package breaks to foreign locations such as Spain became increasingly accessible, devastating coastal resorts throughout Britain.
According to Butlin’s Memories, the closing months of the 1987 season were ‘monitored carefully’ to determine whether further investment in the facility would prove worthwhile.
“On October 14, Butlin’s finally announced a £25 million investment programme,” the publication reported. “The decision to go ahead [with investment] was taken after the Scottish Tourist Board pledged their support for the project. Work began the following year and £12 million was immediately invested in the creation of a new indoor water complex and three-star accommodation for all holidaymakers, as well as a new 900-seat food court and a facelift for the caravan park.”
It is understood the remaining £13 million was ploughed in over the subsequent five years, before the venue was rebranded as Wonderwest World.
Yet a decade later, the resort was handed over to Haven – who transformed the site into what is now Craig Tara Holiday Park.
The dilapidated chalets were demolished and replaced with premium caravans.
Today, Craig Tara features contemporary beachfront lodging overlooking the Isle of Arran, alongside entertainment arcades, a Splashaway Bay multi-storey water attraction, an all-weather Airspace sports facility, and dining options including Burger King and Chopstix.
Three-night getaways begin at just £49 for caravan accommodation and £249 for lodges.
Guests can also book apartments, starting from £49 for a four-night break.
All accommodation options sit within easy reach of three miles of dramatic coastline, boasting soft golden sand and crystal-clear waters.