It is hard to argue that Ibiza is one of Europe’s best holiday destinations. It boasts picturesque sandy beaches and crystal-clear waters, a varied history, and a legendary party scene. In 2024, the third-largest Balearic Island saw a record nine million passengers through its airport, a 1.5% increase compared to 2023, according to La Voz de Ibiza.
However, the Spanish island has become a victim of its own success. Now, the holiday island is suffering from soaring prices, angry locals who vent their frustration with overtourism by mobilising in protests, and limits on tourist vehicles. Luckily, there is a cheaper alternative to Ibiza, which boasts everything that the island has but without the hefty price tag and frosty environment.
According to Airbnb research, a coastal town in the Balkan country of Montenegro is the ideal alternative for tourists looking to enjoy Ibiza’s luxurious vibe but without the high costs.
“Britons are increasingly seeking vibrant, fun-filled settings that offer the same bohemian charm and buzzing nightlife as Ibiza’s White Isle – but without the hefty price tag,” a spokesperson said.
“A picturesque coastal town with a Monaco-meets-Ibiza allure, Tivat offers luxury for less.
“The multimillion-dollar makeover that saw its pier turned into a chic marina could be causing its growth in popularity.”
The coastal town of Tivat sits prettily in the Bay of Kotor, a stunning Adriatic Sea bay that has earned itself UNESCO World Heritage status. It lies south of Mount Vrmac, which reaches an impressive 2,575 feet.
This seaside town is so steeped in luxury, with superyachts docked in the posh marina, luxury apartment blocks and polished restaurants, you could very well believe you were in Monaco, rather than Montenegro. Once a modest town home to a naval base, Tivat recently underwent a major remodelling of its marina and surroundings, transforming it into a glamorous destination.
Yet you do not have to look hard to find traces of history in Tivat. The Renaissance Summer House Buca is an iconic example of Renaissance and Gothic architecture in the city centre, while the island of Ostrvo Cvijeca (Prevlaka Island) boasts an impressive array of sacred monuments. Finally, pay a visit to Tivat’s Maritime Heritage Museum to learn more about the area’s coastal history.
If all this were not enough temptation, temperatures in July and August often reach a balmy 31C, and flights are impressively cheap. According to Skyscanner, you could be jetting off to Tivat (TIV) with easyJet in July from Luton Airport for just £65 one way, or from Gatwick for £91.