Ricky Allman, finance director at DA Roberts Fuels and Garage, stressed the petrol station is always “extremely busy”.
He told Yahoo News, he said: “We have a smaller margin than a lot of other garages or supermarkets because we’d rather a low margin, but a high volume of customers.
“I think we have a smaller margin than a lot of other garages or supermarkets. It seems to work well – because we’re extremely busy.”
Motoring specialists at the RAC have even noticed the independent fuel retailer, describing the firm as “enterprising”.
They stressed drivers taking advantage of cheaper petrol stations could even save as much as £7 every time they filled up their tank.
The breakdown experts explained: “Supermarkets are currently charging drivers on average 2.3p less per litre of unleaded compared to the UK average (137.36p compared to 139.65p), and 2.6p less per litre of diesel (143.91p compared to 146.48p).
“Some sites are charging substantially less, with the RAC aware of supermarkets close to Stoke-on-Trent and Newcastle-upon-Tyne selling unleaded for just 127.7p a litre.
“Some enterprising independent forecourts are also charging significantly less – with one in Shropshire selling petrol at just 126.9p a litre and diesel at 135.9p a litre.
“Drivers able to use these cheaper forecourts will pay just £69.80 for a complete petrol fill-up, which is £7 less than the average UK cost.”