British tourists are flocking to Africa’s beautiful country where it reaches 20 degrees in February.
With a divine cuisine, Art Deco architecture and bustling markets, it’s no surprise that this country three and a half hours from the UK has become so popular.
Globally it’s on the map too, as Morocco welcomed 17.4 million international tourists in 2024, a 20% increase on 2023, making it the most-visited country in Africa, according to UN Tourism data.
As it is also set to co-host the 2030 FIFA World Cup, enhancing its worldwide tourist appeal, now may be prime time to visit.
Marrakesh is the natural starting point, a city which throws you into a sensory overload with sights, sounds and the smell of orange blossom and succulent lamb tagines.
One of the most curated botanical gardens in the world co-owned by Yves Saint Laurent, Majorelle Garden, should be at the top of every visitor’s list once they step foot inside the city.
Haggling in the ancient medina is all part of the experience, as is the quintessential scene of snake charmers and musicians performing at the square of Djemaa El Fna at night.
For those looking to indulge in Moroccan cuisine, a street food tour is the best way to do it, so locals can guide you to the most trusted spots.
With culinary influences from Arabs, Moors, Ottoman Turks and French, you could try anything from sweetened mint tea with a sweet chebakia (deep-fried dough coated in sesame seeds), or flatbreads stuffed with spiced meats.
To escape the chaos, the High Atlas mountains are a welcome escape with its seemingly endless skyline where you can watch the sun go down over the russet desert.
Be sure to wrap up – even though it scorches in the day, the terrain with little shelter means the nights can get particularly chilly if you decide to opt for camping under the stars.
A cultural experience not to be missed is the hammam, a spa experience where you’ll be scrubbed, washed and massaged into a state of relaxation.
UN Tourism Executive Director Natalia Bayona highlighted how tourism in Morocco is now a key driver of the economy.
Executive Director Bayona said: “Morocco’s tourism sector has become a key economic driver, contributing 7.3% to GDP by 2023. With a remarkable 35% increase in international arrivals since 2019 and USD 10.5 billion in tourism revenue, Morocco is prepared to continue its growth. The country’s stable political climate and strategic economic policies fortify this success.”