Despite Meghan Markle’s second season of With Love, Meghan failing to hit the top 10 Netflix shows, the Duchess of Sussex is determined to expand her business in the lifestyle arena, an expert has claimed. Meghan Markle, who launched As Ever in April 2025, has been dubbed as “strategic” when it comes to her brand development.
PR expert, Dermot McNamara said: “Meghan has always been strategic when it comes to brand building. The US has embraced her as a lifestyle tastemaker and launching a beauty line would be a natural next step.”
Speaking to OK! Magazine, the expert added: In many ways, she’s channelling the blueprint of women like Victoria Beckham and the Kardashians, who’ve turned their personal image into global empires.”
He added: “From the blurred product shots in her reels to references to her ‘signature glow’, she’s clearly positioning herself as a self-made entrepreneur rather than a royal adjunct. It’s smart, modern and completely in tune with the American consumer.”
A source also told OK! Magazine Meghan is eager to continue to go solo on her projects.
They said: “She’d love for Harry to be involved in whatever she’s doing, but that’s not how it’s played out, so this is something she’ll have to do by herself.
“She’s prepared to go it alone and will stop at nothing to make a success of As Ever.”