Earlier in the summer, Marks and Spencer launched a limited edition Red Diamond strawberry and creme sandwich. Not long after, Tesco introduced a Birthday Cake Sandwich to mark 30 years of Clubcard, causing more people than ever to rush to the meal deal section.
It received great reviews, but many TikTok users had the same gripe – it wasn’t actually a cake. Instead, Tesco opted for brioche-style bread to add a sweet touch to their birthday cake-inspired treat.
This is where Aldi spotted a chance to set its own version apart – it didn’t even consider bread, just pure cake. I spotted the boxes of ‘sandwiches’ neatly displayed in my local Aldi’s bakery aisle, priced at £1.99.
They come in a pack of two ‘slices’, each filled with a vanilla sponge, pink vanilla frosting and rainbow sprinkles Once home, I was excited to try the budget supermarket’s take on it.
I’m usually a big fan of Aldi products, so I had great expectations for this treat, which I wrote about for the Daily Record.
After plating everything up and brewing myself a fresh cup of coffee, I was pleasantly surprised by how much I enjoyed this treat. At first glance, it is much more substantial than your average meal deal sandwich, with the cake-to-filling ratio making the initial bites somewhat challenging.
Instead of tucking into it like a traditional sandwich, I went back to the kitchen for a fork for some bites that were much easier to swallow. It was undeniably sweet – but that’s to be expected from something with 25g of sugar, and the straightforward, crowd-pleasing flavours hit the spot.
I ate a piece of the cake that didn’t have any filling, and my suspicions were true. The cake itself held onto its moisture and taste, unlike some baked goods that can become dry.
When Aldi put forward its plans to rival other UK supermarkets with a sandwich cake, it vowed to deliver the “perfect pick-me-up treat” that was “simple yet delicious”. I can confidently say that this cake has done exactly that, and “delicious” is the perfect word I’d use to sum it up.