A new poll has revealed that Gen Z, those aged 18 to 28, are more likely to prioritise self-care when they’re feeling under the weather, in stark contrast to Baby Boomers who tend to soldier on as normal. As the cold and flu season takes hold, a survey of 2,000 adults has highlighted a clear generational divide in how Brits care for themselves when ill.
Gen Zers are most likely to take time off work to rest and recover, with 55% saying they’re comfortable doing so. On the other hand, just 30% of Baby Boomers, those aged 61 to 79, would do the same, suggesting many still adhere to the classic “keep calm and carry on” mentality, pushing through illness rather than taking time to recuperate.
Younger adults are also more likely to put socialising, exercise and household chores on hold, with 83% of Gen Z believing that slowing down actually speeds up recovery.
Boomers, however, tend to manage sickness in a more traditional way by reaching for over-the-counter remedies, eating nourishing meals and getting extra rest in bed.
For Gen Z, self-care is all about small comforts that make being unwell more bearable, such as running a hot bath, curling up with a favourite TV show or film, and taking time to rest.
Yet, four in ten Boomers confessed they’d rather power through at work than take time off to recover.
Almost half of Boomers admitted they feel guilty for taking time off work to look after themselves, and nearly a quarter worry about being judged by their manager if they do.
Despite this, a significant 30% of working adults confessed they don’t prioritise self-care enough.
Dr Roger Henderson, NHS GP and spokesperson for Olbas, which commissioned the research, said: “Many people and families are now taking a gentler approach to ‘sick days’, with more focus on rest and simple comforts rather than just ‘pushing through’.
“Recovery is now seen as a chance to support both body and mind, with good sleep, hydration and calm activities all helping along the way.
“Small rituals can make a big difference too, such as steam inhalation, natural decongestants, warm baths or even propping up pillows at night can ease symptoms and bring comfort.
“These little moments of care not only help us feel better but also give peace of mind for caregivers during cold and flu season.”
However, attitudes may be shifting as a third of all respondents predicted there will be a change in future, with more people prioritising self-care. And 40% believe workplaces will adapt further, offering more remote working and flexible hours to accommodate employees who are unwell.
Rachel Ramsden, spokesperson for Olbas, commented: “Self-care was perhaps once thought of as indulgent, but it’s now a necessity for many people.
“Being comfortable to rest and recover, embracing your personal ritual for periods of illness and having a support system in place that allows this is essential.
“A lot has happened in recent years, which has impacted how we care for ourselves and general attitudes towards cold and flu recovery.
“With winter approaching, it’s important that people recognise the signs of illness and know how they can help themselves recover as quickly as possible – whether that is through self-care, natural medication or visiting their local pharmacy for more advice.”