Aldi has introduced a new change to all of its UK stores that will help shoppers quickly spot fresh food bargains. The supermarket giant is the latest to join the league of UK stores that offer similar services for customers.
As a part of the new plan, Aldi will have new dedicated price reduction zones across its stores. These clearly marked areas will feature discounted bread, fresh produce, and other perishable items nearing their use-by date. The initiative aims to help customers to save even more money while reducing food waste. Throughout the day, supermarkets reduce prices on various items, giving shoppers the opportunity to save money on products that are nearing their expiry or are being cleared from shelves.
Aldi’s decision to introduce dedicated reduction zones is part of its broader commitment to offering high-quality food at lower prices while actively reducing waste across its stores.
Luke Emery, national sustainability director at Aldi UK, said: “Our customers already know they can rely on us to provide unbeatable value, but our new reduction areas will make it even easier to pick up a last-minute bargain
“By creating dedicated reduction zones in store, we’re helping point shoppers towards quality food at cheaper prices, all while cutting down on food waste.”
Tesco:
Tesco has made it easier for shoppers to find discounted food by setting up special reduction zones in hundreds of stores across the UK. These zones are clearly marked with signs that say “Reduced in price, just as nice,” helping customers quickly spot yellow-sticker items like fresh fruit, meat, bread, and products close to their expiry date.
Sainsbury’s:
Sainsbury’s has been offering yellow-sticker discounts for a long time, helping shoppers save on items nearing their expiry date. Recently, some of its stores have improved how these deals are presented by adding clearer signs and setting up specific areas for reduced products.
Morrisons:
Morrisons has taken steps to reduce food waste and help customers save money by launching “Waste Not” sections in its stores. These areas feature discounted items like fresh produce and baked goods that are still good to eat but nearing their expiry date. In addition, Morrisons partners with the app Too Good To Go, offering surprise food bags filled with unsold items at lower prices.
Co-op:
Co-op stores often feature marked-down sections, especially for fresh items close to their use-by dates, and they collaborate with food-sharing apps to redistribute surplus stock.
Asda:
Asda has been trialling improved signage for reduced items and works with food waste partners to ensure leftover stock is either repurposed or donated responsibly.