While many travellers flock to classic destinations like London, Bath, and York, England’s smaller, more underrated towns offer a different kind of charm and a chance to escape the crowds. Beyond the popular summer seaside getaways or winter countryside retreats, there are countless settlements waiting to be discovered.
From the medieval streets of Shrewsbury to the Roman history of Chester and the coastal beauty of Hastings, these lesser-known locales offer a diverse range of experiences. These 15 towns provide a perfect alternative for those seeking authentic English culture, unique history, and picturesque scenery away from the most well-trodden tourist paths.
14. Petworth, West Sussex
Though Lewes and Rye are more well-known, the charming market town of Petworth offers a worthy alternative. The town is well placed for weekend getaways, offering visitors a peaceful retreat with numerous attractions, exceptional dining options, and scenic walks within the South Downs National Park.
Its picturesque cobbled streets are filled with quaint cottages, excellent cafés, pubs, restaurants, and independent shops, including 37 antique shops within a half-mile radius.
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13. Hawes, Yorkshire
Hawes is a market town in North Yorkshire, England, situated at the head of Wensleydale in the Yorkshire Dales. Though lesser-known than some nearby spots, its stone houses, cobbled streets, and traditional pubs make it an ideal spot for walkers and cyclists alike.
As its address suggests, the Wensleydale Creamery is a highlight. It produces the renowned Wensleydale cheese, which is even deep-fried in local chippes.
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12. Hastings, East Sussex
It’s never been deemed as fashionable as Brighton or as smart as Eastbourne, but Hastings is a charming seaside town nonetheless. The old town’s architecture is not to be missed, nor is the refurbished pier featuring colourful booths and an open-air pub.
Of course, the castle ruins are also a standout feature of Hastings. It was Britain’s first Norman castle, built by William the Conqueror in 1067.
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