Nick Ede added: “If you think about it, they haven’t really made any money just yet. Their investment must have been huge into actually creating the product and building the brand, rebranding it and putting it out there and this Season 2 is a missed opportunity which could have been a glorified infomercial if they’d got it right.”
The expert also claims Meghan missed out on plugging new items because the two seasons were filmed back to back. He explained: “If they had done two separate seasons they could have done a lot product placement with her As Ever brand but obviously when the show first started they didn’t have any products.”
Season two of ‘With Love, Meghan’ aired on August 26 and sees the Duchess inviting old and new friends on the show to cook and make crafts. Meghan is set to launch a “holiday special” of the show in December.