Since launching her As Ever brand earlier this year, Meghan Markle has released a range of different products that she is passionate about. From wine, to flower sprinkles, to crepe mixes and spreads, the Duchess of Sussex, 44, has had plenty of success, with almost every launch being a complete sellout.
While Meghan is selling the products online rather than in an actual physical shop, fans have been quick to notice that products cannot be shipped to the UK, and instead are simply just sold in the US. This has raised questions as to why this is.
Although Meghan herself has not commented on the reason why, one brand and culture expert believes it is because she lacks “star power” in the UK – the place she once called home during her time as a working royal.
Speaking exclusively to Express.co.uk brand and culture expert Nick Ede said: “I don’t think the UK is a focus for the As Ever brand as it’s driven by popularity and at the moment Meghan doesn’t have the star power in the UK that she once had.
“The idea of buying flower sprinkles is a bit alien to UK consumers. There is such a huge choice of rose wines in the UK from Kylie Minogue to Lady A that another brand just won’t drive the volume or demand that they will need to make it a success.”
At the moment, Meghan’s brand only ships products to 50 US states.
It is not known whether this will change in the future, with Meghan yet to announce any shipping changes.
While almost all of the duchess’ product launches have been sell-out successes, this has not been the case for her latest wine launch this week, with bottles still available to buy.
A bottle is priced at £22, with customers having to buy in batches of three, six or twelve.