O2 is making a huge change to its Priority service in August which will affect how customers access its perks and offers.
The mobile network has announced it will be removing the Priority section from its website to make the O2 Priority app the primary way to access exclusive benefits and deals. The change aims to help improve the user experience by consolidating access to Priority in one space, which will mean customers will have to download and use the app instead.
The change will take place from Monday, August 11, so from this date onwards O2 customers will no longer be able to access Priority via the O2 website.
In a message to customers, O2 said: “From 11 August 2025, you won’t be able to access Priority through our website. Don’t miss out on exclusive rewards and experiences – download the priority app today.”
O2 Priority is a loyalty programme that provides exclusive rewards, offers and experiences for O2 and Virgin Media broadband customers only.
The rewards are updated every month and include things like money off Disney Plus subscriptions, discounts on travel, food and drink deals, and prize draws.
O2 Priority also grants customers early access to thousands of gigs and events across the UK, up to 48 hours before the general sale.
O2 has confirmed that customers will continue to be able to access O2 Priority pre-sale tickets on Ticketmaster following the change on August 11. Customers need to be logged into their O2 Priority account and will be redirected to the Ticketmaster website to complete their ticket purchase.
O2 explained: “To access O2 Priority pre-sale tickets on Ticketmaster, firstly, make sure that you’re signed into your O2 Priority account, then click on your desired link in O2 Priority and it will take you to Ticketmaster, where you can book and pay for your tickets.”
The O2 Priority App is free to download from the app store, or by texting ‘PRIORITY’ to 2020.