We Test Which High Street Lipsticks From Max Factor To Rimmel And Estee Lauder Really Last All Day


IF we are in for a long, hot summer we need a super-cool lippy that lasts for ages and won’t melt away minutes after it’s applied.

Of course, the price has to be right too.

Make-up artist Eloise Parker gives her verdict on seven ‘long-lasting’ lipsticks from the high street

Who wants to blow the budget on a big-name brand if a cheaper ­version does the trick?

So we asked make-up artist Eloise Parker to road test seven supposedly “long-lasting” high street lipsticks to see if they live up to the hype.

She applied them at 8am and at 6.30pm rated them out of five for their staying power.


Lipfinity Longwear Lipstick (146 Just Bewitching), £10.99, Superdrug – buy now

I applied three coats of the Lipfinity Longwear Lipstick to get the colour

Max Factor promises 24 hours of lip colour – my hopes were dashed after a few

I added three coats of this lippy to perfect the colour. It was a bit sticky and tricky to apply as you have to keep lips apart for 60 seconds before applying the clear coat to lock in moisture. The top coat also seemed to make the lipstick waxy.

My hopes of having 24 hours of lip colour, like the box promised, were dashed after a few hours.

Staying power: 2 smackers out of 5


All-Day Lipstick (Frosted Apricot), £23, Estee Lauder – buy now

A creamy lipstick that feels moisturising and stays put for five hours

If you don’t mind reapplying – try the Estee Lauder All-Day Lipstick

This lipstick has a beautiful colour and a creamy texture. It was moisturising but it has to be said that matte lippies usually last longer.

The colour stayed put for around five hours, but I loved everything about this ­product apart from the longevity.

If you don’t mind reapplying, try it.

Staying power: 3 smackers out of 5


Stay All Day Liquid Lipstick (Angelo), £16, lookfantastic – buy now

The Stila nude lip colour gives a creamy matte finish

The coverage was full and lasted the six hours it promised

This lippy has a lovely creamy matte finish and a narrow applicator which made it easy to apply neatly.

The nude colour gave bold and full coverage and lasted the full six hours it promised. Any longer than that though, and you’d need to reapply.

The stain was a little cracked and my lips were a bit dry at the end of the day.

Staying power: 4 smackers out of 5


Provocalips 16-Hour Lip Colour (Little Minx), £7.99, Superdrug – buy now

Provocalips gives a high pigmented colour after just one coat

I would recommend this Rimmel lipstick for the price

I loved the vivid and high-pigment colour achieved with just one coat of this lipstick.

The dual-ended wand includes a small applicator to apply and another to lock in colour. My lips felt moisturised and the lippy felt lightweight.

Over the course of the day I lost a bit of ­colour on the bottom lip but I would ­recommend this product for the price.

Staying power: 5 smackers out of 5


Lasting Colour (Cupcake Pink), £2.99, Boots – buy now

I got the vivid cupcake pink Collection promises after a few coats

By the end of the day it had vanished – but for the price it’s still great

This one felt hydrating and moisturising but I had to apply a few coats to get the vivid pink colour.

Sadly it only lasted a few hours and came off after having a drink and some food.

By the end of the day it had totally vanished. For the price it’s a great lipstick, if you don’t mind reapplying.

Staying power: 1 smacker out of 5


Slay All Day Lipstick (O.M.G), £5.95, Superdrug – buy now

Lottie London Slay All Day looked pretty on but did’t stay on the inside of my lips

For those who want vegan-friendly products and don’t mind reapplying

This was dry and blobby when I applied it but it did look pretty on.

It didn’t seem to stay on the inside of my lips and only lasted until after my mid-morning coffee and cake at my 21-month-old son’s playgroup.

I was left with colour around my lip line. It is paraben-free and vegan-friendly though, so if you don’t mind reapplying then this could be for you.

Staying power: 2 smackers out of 5

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