Super Mario Bros. was, without a doubt, a major part of many 90s folks lives. And now Sugarfina is giving fans an opportunity to re-live their childhood with special edition gummies inspired by the ionic video game.
The luxury candy company unveiled the Super Mario Bros. x Sugarfina candy collection, which was created in collaboration with Nintendo, on July 17 with an exclusive preview at San Diego Comic Con.
The collection, which will be available in Sugarfina stores from Monday, July 22, includes candy that was inspired by several characters from Super Mario Bros., as well as a Candy Bento Box that plays the video game’s theme tune when opened.
Nostalgic! Sugarfina has teamed up with Nintendo to create a Super Mario Bros. inspired collection of gummies and Candy Bento Boxes
Yum! The luxury candy company unveiled the Super Mario Bros. x Sugarfina candy collection on July 17 with an exclusive preview at San Diego Comic Con
Cool! The candy in the collection have each been inspired by characters from the iconic video game, including Mario, Luigi, Princess Peach and Toad
‘Gaming aficionados and pop-culture fans alike will love the collectible new Candy Cubes and Candy Bento Boxes, including Sugarfina’s first-ever Candy Bento Box that plays music,’ Sugarfina said in a press release.
‘The 3-Piece Nintendo Entertainment System Console Candy Bento Box is designed to resemble the original 1985 console and opens to reveal the Super Mario Bros. end-of-level castle scene, complete with iconic music from the game.
‘Open the pull-out drawer and fill the box with three of your favorite Super Mario Bros. character Candy Cubes.
‘Complete the collector’s edition gift set with the matching two-piece Nintendo Entertainment System Controller Candy Bento Box, a reusable box that resembles the original controller.
‘Slide open the drawer and fill with two of your favorite character Candy Cubes for a gift that will delight any Nintendo fan.’
According to the luxury candy company, the collection boasts gummies that were inspired by six of the characters in the video game.
Old-school: The collection includes Sugarfina’s first-ever Candy Bento Box (pictured) that plays the video game’s iconic theme tune when it is opened
Retro! A matching 2-piece Nintendo Entertainment System Controller Candy Bento Box, a reusable box that resembles the original controller is also available
‘Mario’s Invincible Stars are pineapple-flavored gummies shaped like the iconic stars that power him up, brother Luigi gets in the game with apple-flavored Green Mushrooms, and Toad, the cutest citizen of the Mushroom Kingdom, gets his game on with cherry-flavored Red Mushrooms,’ Sugarfina explained.
‘Additional candies include Princess Peach’s pink-and-white Princess Pearls, Bowser’s milk chocolate Marshmallow Eggs, and Goomba’s Dark Chocolate Sea Salt Caramels.’
Each of the candies are packaged in the company’s signature Candy Cubes, and are decorated with the game’s signature 8-bit pixel artwork.
Similar to many who grew up in the 90s, co-founder and co-CEO of Sugarfina, Ruth O’Neill, said: ‘I spent many Saturday mornings playing Super Mario Bros. on my classic NES – which I still have! – so this collaboration brought back tons of fun memories from childhood.
‘We’ve always wanted to create a Candy Bento Box that plays music and this collab was the perfect opportunity to add a nostalgic touch with music from the iconic game,’ she added.
The Candy Cubes will retail for $7.50 each, while the two-piece Candy Bento Box will go for $20 a pop. Meanwhile, the larger three-piece Nintendo Entertainment System Console Bento Box will cost $30.
Exciting: The Candy Cubes will retail for $7.50 each, while the two-piece Candy Bento Box will go for $20 a pop, and the three-piece Bento Box will cost $30
Get a sip of this! Back in April, Sugarfina partnered with Los Angeles coffee chain Alfred to release the world’s first caffeinated coffee-infused gummy bears
The Super Mario Bros. x Sugarfina candy collection comes just a few months after the company released caffeinated coffee-infused gummy bears.
Created by high-end candy company Sugarfina in collaboration with Los Angeles-based coffee chain Alfred, the cup o’ joe candies are the world’s first coffee-infused caffeinated gummies and contain as much caffeine as a single shot of espresso in each serving.
That’s a sweet sip: The gummies contain 60 milligrams of caffeine per 3.5oz serving (pictured), which is the same amount as a single shot of espresso
And for those who have a very particular coffee order in the morning – be it a frothy cap or a simple iced brew – fret not, because the gummies come in three different flavors that promise to satisfy even the most discerning caffeine lover: cold brew, bourbon cold brew, and iced vanilla latte.
According to Sugarfina, each serving of gummy bears – which comes in a 3.5oz mini iced coffee cup – contains 60 milligrams of caffeine, which is the same amount as you would get from a single shot of espresso.
Even the packaging for the collection, which starts at $7 for the smallest helping and goes up to $25 for a gummy-filled tumber, is in keeping with the coffee shop theme.
The gummies are available to buy in one of three ways: in mini iced coffee cups, inside specially designed resealable coffee bags, or in a large 12oz tumbler.
Much like Alfred’s very appealing aesthetic – which has helped the coffee chain to become a sensation on Instagram – the collection of gummies is also fun to look at.