But the team are not just serving up goals – they’re also delivering powerful mantras that fuel the squad’s spirit when it counts.
Want to talk like a Lioness? Then here’s how to learn the lingo.
- Goalkeeper Hannah Hampton personal mantra “full send” is the unapologetic rallying cry which pushes her to the limit when the pressure is on.
- Striker Alessia Russo’s “cool, calm, collected” is the straightforward reminder that everything is under control.
- Defender Lucy Parker’s quietly powerful “you’ve got this” helps her stay calm during even the toughest moments.
To help spread the Lionesses’ words of wisdom, official England partner Extra has brought the players’ words to key locations in their hometowns ahead of the tournament in Switzerland.
In Hampton’s old stomping ground of Studley, Warwickshire, you can step into the Full Send Salon and get a Lioness-themed gel polish that can survive even the most nail-biting moments of the tournament. As a reminder to take a moment for yourself, there are 100 free treatments available when you bookwith Studley’s Synergy Hair & Beauty using the code FULLSEND25.
Parker’s “you’ve got this” covers the streets of her hometown, Cambridge, including St John’s, Trinity and Pembroke Colleges, supporting students as they hit their next deadline or brave a late-night revision sprint.
Finally, Russo’s “cool, calm, collected” now adorns a local bus in Maidstone, offering a moment of grounded clarity to weary commuters navigating busy commutes. It’s the ultimate pre-9am pep talk, serving a crisp, no-fuss reminder that even small shifts in mindset can go a long way.
Lucy Sherlock, Senior Brand Manager at Extra says: “The Lionesses know better than most how to reset when they need to rise to the occasion. We hope that by bringing their mantras back to where it all began, we can inspire everyone, fans and the public alike, to find their own Lioness Lingo for those everyday moments where the right words make all the difference.”
The Lionesses’ lingo will be on public display from July 1 to 31, celebrating the team’s journey through the tournament and encouraging moments of everyday calm.