ON June 20, boohoo will unveil their boohoo X Paris Hilton collection – and we’re clearing our schedules. If you need us, we’ll be online shopping all day.
Each garment from the 70-piece collection – co-designed by Paris herself – will be priced under £75 and boohoo might as well take our money now tbh.
Boohoo Paris posed with her famous dogs, Diamond Baby and Princess
Like Paris said in the early 00s, “the only rule is don’t be boring and dress cute wherever you go”.
And with slinky metallic dresses (like the one she wore for her 21st birthday party), swimwear, all pink everything, “That’s hot” slogan pieces and plenty of chihuahuas and tiaras, cute is guaranteed.
“Paris is everything the boohoo girl is and we can’t wait to have her on board with us for summer,” said CEO and Co-founder Carol Kane.
“Shot in her hometown of Beverly Hills, Los Angeles, the campaign embodies all the fabulous trends from the early 2000s that Paris Hilton is best known for, giving a nod to her own style that we think our customers will really love.”
Boohoo That’s hot
Boohoo Chihuahuas everywhere
Boohoo The collection drops on June 20
Boohoo Paris has co-designed 70 pieces – and we’ll be buying them all
Boohoo “Don’t be boring and dress cute wherever you go”
Boohoo Could this be the most extra dress you’ve ever seen?
Boohoo There’s a LOT of pink – and we’re more than OK with that
The collection comes only weeks after Paris took to Facebook to vent her frustration at modern day fashion. “The early 2000’s was such a fun & iconic era for fashion,” wrote Paris. “People didn’t have stylists & actually had personal style. Now everyone kinda looks the same!”
The countdown is officially on…