Novak Djokovic refused to reveal his net worth to Piers Morgan when the two men sat down for an interview. The Serbian star is one of the wealthiest sportspeople on the planet after enjoying a sensational career on the tennis court.
Djokovic, who moved to Greece earlier this year, is coming towards the end of his career and won the most recent of his 24 Grand Slam titles at the 2023 US Open. He reached the semi-finals of all four Majors this year but was forced to skip the ATP Finals in Turin due to a shoulder injury. And he has taken time away from the court to give fans an insight into his life.
Djokovic appeared on Piers Morgan Uncensored this week, with the former Good Morning Britain host bluntly asking: “How much are you worth now, do you know?”
Djokovic replied: “Approximately”, before being asked to offer a “ballpark” figure.
“I don’t like to talk about it Piers,” insisted the tennis ace, before joking that he is worth “north of one million.”
Morgan then exclaimed: “If I was a guessing man I would say at least three to four hundred million.” And the Serbian said: “Maybe.”
Djokovic has earned a staggering £145.8million in prize money during his playing days, according to the ATP Tour website.
He has also boosted his earnings with sponsorship deals and endorsements throughout his career, with Forbes estimating his net worth to be around £190m.
And he went on to tell Morgan: “You know, we live in a very materialistic society these days. It’s nothing against you but I am not like that.
“I don’t want to give all the information about what I am worth and what my investments are, it’s none of their business. Why should I disclose that? For what reason? There are things that are disclosed like prize money and people know about or contracts, but other things, no.
“Money is important. It’s very important and it does bring security, no doubt about it. It’s one of a driving force in society today, you cannot neglect the importance of money.
“But if money is the only thing you are thinking about, in my experience as an athlete, for me it’s more of a meritocracy model – if I win a tournament I get rewarded with sponsorship deals.
“But it’s about the mentality and the brand you want to create around yourself. I don’t like to talk about this but I did refuse a lot of the big brands and big paycheques in my career, because I cannot represent something I do not believe in. I have always tried to play the long game.”