All of the so-called ‘big four’ supermarkets – Tesco, Sainsbury’s, Asda and Morrisons – encountered a drop sales in the past three months as they lost further market share to the German discounters.
As the biggest supermarkets struggled to match last year’s heatwave-driven boom, Lidl notched up a sales rise of 7.7 per cent and gained nearly half a million new shoppers, according to the latest grocery market figures from Kantar.
‘Its campaign to encourage people to do their main weekly shop at Lidl is making an impact and the average basket spend is now nearly £19 – 3 per cent higher than last year,’ Kantar said.
Lidl notched up a sales rise of 7.7 per cent and gained nearly half a million new shoppers in the last 12 weeks, according to Kantar
The sales rise, helped in part by new store openings, meant Lidl reach a record market share of 5.9 per cent.
It remains the UK’s seventh largest supermarket, with its rival Aldi ahead in fifth place and enjoying a 6.2 per cent sales rise during the period.
The discounters continue to gain ground in the competitive UK grocery sector as families seek out value for money. Indeed, according to Kantar, nearly half of all households in the UK shopped in an Aldi during the last 12 weeks.
Of the big four, Morrisons suffered the largest drop in sales of 2.7 per cent, and Sainsbury’s the smallest, with a dip of just 0.6 per cent.
Kantar said that a ‘reduction in the number of items bought per trip’ contributed to the slide at Morrison’s. The UK’s fourth biggest grocer saw its market share shrink to 10.1 per cent as a result.
Chart from Kantar shows the total market share of each of the supermarkets and its sales performance over the last 12 weeks
Online-only Ocado was the fastest growing grocer once again, with sales up 12.6 per cent.
Overall, UK supermarket sales were flat year-on-year during the last three months as the biggest chains failed to beat last year’s bumper summer.
Fraser McKevitt, head of retail and consumer insight at Kantar, said: ‘The memory of last year still looms large for retailers and this summer’s comparatively poor weather, combined with low levels of like-for-like price rises, have made growth hard to find for retailers.
‘July’s hottest day on record wasn’t enough to shift the market into growth, but the grocers will have been encouraged by glimpses of better weather during the past four weeks which helped boost sales of summer staples like hayfever remedies, suncare and burgers.’