Food

Hershey's redesigns chocolate bars with EMOJIS – the first new look in 125 years


Hershey’s is redesigning its iconic milk chocolate bar this summer, replacing its branding with 25 different emojis.

The chocolate company announced this week that for the first time in 125 years, it would be selling Hershey bars with a whole new — and modern — look. 

The Hershey’s Emoji Bar is set to hit stores across the US this summer, but will only be available for a limited time.

Get ready! Hershey's announced this week that its chocolate bars will get a redesign with emojis this summer

Get ready! Hershey’s announced this week that its chocolate bars will get a redesign with emojis this summer

What a difference! It's the first new look for the iconic bar in 125 years

What a difference! It’s the first new look for the iconic bar in 125 years

Hershey’s made the announcement on social media on Tuesday, revealing imagery of the fun new chocolate bars.

Each square of chocolate features a different emoji, which the brand enlisted both children and adults to help select.

Among them are a smiley face, a thumbs-up, a crying-laughing face, a face blowing a kiss, a ghost, lips, a face with a tongue sticking out, a winking face, a fist bump, 100, and of course, poop.

There are also six different emoji packaging designs.

‘Our classic Hershey’s bars were made to be shared with others,’ Hershey’s Brand Senior Manager Kriston Ohm said in a press release. 

Collect 'em all! The bars, which will be available across the US this summer, also have six different packaging designs

Collect ’em all! The bars, which will be available across the US this summer, also have six different packaging designs

‘By adding an emoji design to each pip of chocolate, we hope that parents and kids are inspired to share a chocolate emoji and make a connection with someone new.’

Speaking to People, she added: ‘In today’s text savvy world, many conversations start (and end) with an emoji. We worked directly with people using emojis the most — parents and kid — to determine which ones made it onto our iconic chocolate bar.

‘It turned out that both generations favored the same 25 emojis,. We choose to feature each one of these popular emojis and change our iconic pips for the first time in 125 years.’

‘Pips’ are what Hershey’s calls the individual rectangles of chocolate that can be broken off.

The emojis will only be popping up on the classic Hershey’s milk chocolate bar in standard and snack size, and won’t affect other Hershey’s brand chocolate, which includes Kisses, Reese’s Peanut Butter Cup, and Kit Kat.

What customers are saying: Fans have had mixed reactions about the news — particularly in regards to the poop emoji

What customers are saying: Fans have had mixed reactions about the news — particularly in regards to the poop emoji

Since the announcement, social media users have voiced some very strong feelings. And while plenty of fans think the new bars sound fun and cute, others are less than impressed.

‘There are a hundred ideas that would’ve been better,’ quipped one, while another commented: ‘Nice, I’ve just been thinking on how to reduce my sugar intake and having an emoji on my chocolate definitely helps.’

Many have expressed particular doubts about having the poop emoji on their chocolate.

‘Who wants to think of poop when they have a mouthful of food? Not interested,’ wrote one. 

Switching things up: Hershey made waves last year when it introduced the Hershey's Gold bar, which has a different 'pip' design

Switching things up: Hershey made waves last year when it introduced the Hershey’s Gold bar, which has a different ‘pip’ design

But those who are excited think the more poop emojis, the better.

‘The fact that every piece ISNT the poop emoji is disappointing,’ one woman quipped. 

‘Probably would sell better if they were all poop emojis,’ wrote another. 

While this is the first time in 125 years that this particular bar has been redesigned, Hershey made waves last year when it introduced the Hershey’s Gold bar, a caramelized creme candy bar with peanuts and chocolate.

A caramel-flavored version of its chocolate bar, the Hershey’s Gold bar doesn’t have the same design of line-up rectangular pieces. Instead, it has a cross-stacked design.

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